Established in 1928, the Odeon has been instrumental in defining modern cinema – but its tired branding no longer reflects this. Using visual and verbal cues from the ‘Golden Age of Cinema’ as well as Odeon’s unique history, this new identity injects new life into the UK’s favourite cinema. The new brand revolves around a bespoke logo, with lettering inspired by retro Odeon wordmarks but with adaptions for a contemporary audience.
This project is conceptual work.
