Novo Deco is a rebrand of Odeon. Established in 1928, Odeon has been instrumental in defining modern cinema – but its dated branding no longer reflected this. Using visual and verbal cues from the ‘Golden Age of Film’ as well as Odeon’s unique history and identifiable brand language, the new identity injects new life into the UK’s favourite cinema. The logos is bespoke, taking inspiration from the Odeon's history of wordmarks.
This project is conceptual work.
