Muck In is a new gardening centre within the heart of East London, offering social hangouts and workshops alongside a plant shop. Aimed at eco-conscious locals who are looking for wholesome, in-person experiences, Muck In brings people together to connect, experiment, and get messy. With a chunky rounded logotype and imperfect, playful illustrations, the brand system is bold yet welcoming, and just slightly rough-and-ready.
This project is conceptual work.
